JJ VALAYA | PTBI

THE ASSOCIATION BETWEEN OBEETEE CARPETS AND JJ VALAYA IS A SPECIAL ONE. THE COUTURE KING OF INDIA HAS RENDERED IN ASSOCIATION WITH OBEETEE, KAPURTHALA-FROM KASHMIR TO MARSEILLE -A COLLECTION WHICH COMBINES THE GLORIOUS JAMAWAR/ PAISLEY IN DETAIL WITH BORDERS CREATED USING FLORAL MOTIFS, A PERSONAL FAVOURITE OF THE MAHARAJA WITH ACCENTS OF MODERN GRAPHIC FORMS.

INDIA PROUD

The jamavar itself has a fascinating story. It originates from Kashmir where some of the finest embroideries were done on shawls and which got to be known as the jamavar.

Kapurthala

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The design process

Inspiration

A marvellous collection that brings on its dependable canvases the intricacies of rich French paisleys inspired from the jamawar shawls of Kashmir, and how the former established itself as a preferred design style, adding to the magnificence of the city of Kashmir.

Painting it out

A collection that tells the tale of two cities merging together with the help of art and design through its elegant, traditional, and intricate motifs in tones that exude warmth and luxury.

In the flesh

This collection features the minute details of hand embroidered jamawar shawls that have been captured in intricate carving processes along with use of avant-garde pastel sheets.

What's in the home

This collection features the minute details of hand embroidered jamawar shawls that have been captured in intricate carving processes along with use of avant-garde pastel sheets.